How To Create Successful Apps
Are you interested in creating apps for your mobile marketing campaign? You should read this article to learn more about how to create successful apps.
Start by doing some research about your target audience and find out how likely these people are to own mobile phones that support apps. If you are selling products to a target audience that is likely to own the latest devices and gadgets, creating apps should not be a problem. However, if you find that an important percentage of your audience will not have access to these apps, try offering the same content via another medium. You could for instance use Flash to create a version of your app that can be used on a regular computer.
Creating an app is not as difficult as it seems. You need to download a quality app-building tool and familiarize yourself with its features. You should try software such as PhoneGap, Canvas, Branded Business Apps or Red Foundry. Some apps are easier to use than others, but in most cases, the simplest tools will allow you to create basic apps. If you want to create a more complex and original app, you will have to familiarize yourself with a more complex tool and perhaps learn a programming language. If you do not have the skills needed to create the app you want, consider hiring a professional or launching a contest to get your customers to create apps for you.
There are many different types of apps. Some brands choose to develop entertaining games while others focus on generating more sales by creating apps that allow users to browse through an interactive catalog and order products. A good app should be fun, original, useful and perceived as valuable by your audience.
You could create an app to teach something to your customers, help them find the products that correspond to their needs or choose to create an entertaining app that would allow users to customize products or play a game related to your products. Find a way to include your products and your brand, for instance by hiding coupon codes within a fun game or by basing an app on the customization of your products.
Your app will be successful if you advertise it and get people to download and use it. Downloading and installing your app should be easy. Test your app with different devices and make sure the download speed is ideal. You should promote your app on your main site or blog, your mobile website, via text alerts, on social networks and even on the package of your products. Give people a reason to download and use your app, for instance by presenting your app as valuable and useful. If you want to generate some interest for your app, offer it as a free download to the customers who order a certain product before making it available to everyone.
These tips should help you create a quality app for your mobile marketing campaign. Keep track of how many people use your app and how many sales you generate because of your app to measure your success.