Getting to Know SMS Marketing in This Tech Crazed Society
You know that SMS marketing can do great things for your business. If you’ve ever sent or received a text before, then you know the basics of how this system works. However, it takes some knowledge and finesse to create a great campaign. By reading this article you will learn how to effectively market your business through SMS marketing.
The first rule of SMS marketing is to remember that “SMS” stands for “short messaging service.” You need to keep your message as short and to the point as possible. You have a lot to say, but this is not the place for a long, drawn-out sales pitch. Keep your text to one or two sentences and a link where people can learn more.
When you are sending someone a text, you are entering their personal space. Make sure that your message reflects that. You want to make your ad a little more personal than in other forms of advertising. On the other hand, pretending to be one of their friends can be very off-putting.
You want to give them a personal invitation to check out your business. After that, give them a reason to do so in the form of a coupon code or other offer. This is a simple formula to keep you from trying to fit too much information into your text. Messages that are too long or that step over the lines of what is appropriate will simply be deleted and your message will be lost.
Use current and local events to make your message more pertinent to the customer. For example, if a local sports team is going to the playoffs, you can send something like: “My business is celebrating the local team’s entry into the playoffs this season. Come joins us and get 10% off your order by using coupon code XYZ.” This will tell your customers that you are an active member of the community, as well as giving them a reason to spend money on your business.
Keywords are important in any advertising campaign, and SMS marketing is no exception. SMS messages should only be sent through an opt-in system so your recipients know who you are before they get the text. Don’t be afraid to let them know who it is right away.
Each text you send out should reflect a reason for customers to shop your business immediately. If they have too long to decide then they are more likely to forget about your offer. If you provide a link to your product, or a coupon code that is only good for a few days, they are more likely to make a purchase. People are extremely busy and you need to make the most of the time you have their attention.
People are using digital communication such as text messaging more and more to connect with the world around them. By working with your customers in a format that fits them, you can keep them coming back time and again. The tips in this article should have given you some valuable insight in how to create a successful SMS campaign.